Jumpstart Your 2024 Research in Just 2 Days

Eliminate Time-Consuming Customer Interviews

My breakthrough AI prompting capability allows me to quickly develop a complete Jobs to be Done semantic model of your customers and market - replacing laborious and expensive qualitative research processes.

Slash Research Budgets by 25 X or More

For just $3,997, our 2-day sprint delivers the pivotal Jobs to be Done model others charge over $100,000 for. 

Get a 6-Month Head Start on the Competition

While competitors are still planning budgets and processes, you'll already gain rare customer insights that drive innovation.

Here's How it Works:

  1. One-hour scoping call to frame the research 🏃‍♂️
  2. I leverage my AI technology to quickly map your market 🤖
  3. We review and refine the model together to make sure the scope is correct 
  4. You receive the final deliverable within 2 days

Stop leaving budget on the table. Shift your 2024 research into overdrive today for only $3,997.

Here's What's Included in the Qualitative Research Package...

Component

Description

Job Map

This includes the steps that an end user / customer must accomplish to get the core functional job done. Low, Medium, and High Fidelity contextual job maps are produced so you have a better set of choices, and what you don't use (this time) is transparent and accessible.

Customer Success Metrics

These are what end users / customer use to determine how well they are able to accomplish a step in the job. You have a choice between my custom version (more approachable) or desired outcome statements (more pushback). Also, you get a set of them for each level of job map fidelity and you can have as few or as many metrics per step as you like (I recommend between 20 and 30)

Situational Factors

Different groups of end users will struggle differently, and almost always it's related to the situation in which they execute the job. These are extremely challenging to uncover during interviews with a handful of end users as you might be limited to a narrow range of them within the group. I generate a matrix of factors on a spectrum of characteristics. I recommend 20-30 to consider

Contexts

Different groups may be trying to get a job done in different contexts. This is a complicate topic, and I've trained AI how to figure this out when it's almost impossible to teach this to a young consultant. Many more seasoned consultants bring a lot of bias into this area. It's critical that we eliminate bias and inexperience because this step is critical in scoping the Job Map itself. I recommend 20-30 to consider

Financial Metrics

The end user of a product or service evaluates competing offerings against a set of financial outcome metrics when trying to decide which product or service to acquire. Knowing the buyer’s financial outcome metric informs a company’s go-to-market strategy and the value proposition it communicates to the buyer. These are often tedious to uncover because; especially in B2B scenarios when end users cannot provide them. I recommend 15-25 to consider

Related Jobs

While many researchers are focused on a level of abstraction closer to their current solution(s), getting high-level rating and prioritization on jobs that they do before the job they're studying, at the same time as the job they're studying, and after they've completed the job they're studying help them to find new growth pathways as the core job (market) begins to mature.

Emotional Jobs

When end users are trying to get a job done, they often seek to feel a certain way, or avoid feeling a certain way as a result. These are extremely helpful for marketing messaging. These are not mapped, but they are prioritized in the context of the function job.

Social Jobs

When end users are trying to get a job done, they often seek to be perceived a certain way, or avoid being perceived a certain way as a result. These are also very helpful when crafting marketing messaging. These are not mapped, but they are prioritized in the context of the function job.

Ideal State

Sometimes you just need a quick take on the market. So I will generate 20 ideal state characteristics for the Job to be Done. You can have them rated on whatever scales you desire. There are no rules here, just make sure you survey people who have actually executed the job any not some hypothetical end user.

Root Causes

I can generate a list of 15 potential root causes that end users might confirm are the reason they can't achieve the ideal state. Alternatively, this exercise might be best done in-house because your designers, engineers, and operators may have a better sense of root causes given the responses gained from the Ideal State.

If this interests you, help me learn a little more about you by clicking the button below, and I'll get in touch. 👇🏻